OPERATIONAL RESEARCH DEVELOPMENTS LIMITED (ORDL) PROVIDES DATA MINING AND PREDICTIVE MODELLING SERVICES TO TURN YOUR RAW DATA INTO THE ACTIONABLE INFORMATION THAT DRIVES CUSTOMER VALUE.
Operational Research (O.R.) is the discipline of applying advanced analytical methods to help make better decisions. By using techniques such as predictive modelling to analyse complex situations, operational research gives executives the power to make more effective decisions and build more productive systems. Many businesses have collected a wealth of data on their customers such as demographics, buying histories, web transactions and mail order addresses, but don’t have the technology, in-house resource or know-how to make any sense of it. We provide data mining and predictive modelling services to fill this knowledge gap and turn your raw data into the actionable information that drives customer value.
Our services
Analysis & Modelling
There are many different analytical tools and techniques that ORDL use to access and deploy your customer data, support your decision-making processes and assist with the development of your marketing strategy.
Web Analysis
ORDL analyse the large volumes of data that are collected from server access logs, referrer logs and user registration or survey data. We use this information to increase client conversion rates, improve retention and repeat purchase rates, and elevate customer satisfaction levels.
Segmentation modelling
Segmentation models identify discrete groups in which there are higher percentages of desired individuals. For example, they can be used to differentiate between responders and non-responders to a direct mailing campaign, or to compare the behavioural characteristics of high and low value customers.